I want to share a simple way of writing Elevator speech which I learened while attending one of the seminars conducted by Tom Pryor at TMAC. I always had a difficulty in writing one, which really caught peoples attention. After searching for great examples of elevator speeches on google, I was still clueless till I found this method.
Let us understand the anatomy of any Elevator speech. Basically there are 3 parts for an Elevator Speech:
1. Grabbing attention by explaining whose problem you are trying to solve and will usually begin with :
“Do you know how difficult it is for CNC Machinists replace parts of their old machines?”
2. Explaining what you do to solve the problem and will usually look something like this:
” We provide OEM quality replacement parts for wide variety of CNC Machines at half the price”
3. Then you must give them the reason to believe , why they should come to you solve their problem. this will usually look somewhat like this:
” So that you can double the life of your machines at half the cost”
Now putting it all together:
“Do you know how difficult it is for CNC Machinists replace parts of their old machines?
We provide OEM quality replacement parts for wide variety of CNC Machines at half the price so that you can double the life of your machines at half the cost. ”
This is as simple as it can get but still if you need inspiration to write your own here is a link to some generic Elevator speech examples – Elevator Speech Examples